The concept of ‘Mr Market’ is a useful analogy, as used by Ben Graham and Warren Buffett, two famous investors. This helps us to better understand share markets and provides useful guidance toward the aim of profiting from equity markets as opposed to falling victim to ‘market psychology’.
Benjamin Graham in his book the Intelligent Investor (in 1949) used the term ‘Mr Market’. This figuratively imagines the share market is a person, known as Mr Market. Buffett as a student of Ben Graham, has referred to this on more than one occasion, including in his annual reports to investors in the US.
To paraphrase the concept for your benefit, imagine Mr Market is a person who provides the ability to buy and sell a company with you.
Unfortunately, Mr Market has incurable emotional problems.
At times he is euphoric and can only see favourable factors affecting the business and at such times names a very high price for you to buy the said company given the state of euphoria. At other times, Mr Market is depressed and can see nothing but trouble for the particular business and the world and is wondering in fact if the world will end. At such times, he will offer the same business at a very low price, as he is gripped with pessimism and fear. Now the economic fundamentals of this business may be very sound and stable from one day to the next, but Mr Market’s quotations for the price of a share in the business will be anything but. Ultimately, as Warren Buffett says, Mr Market has an endearing quality; he doesn’t mind being ignored. If his quotation is uninteresting to you today, he will be back with another one tomorrow. Transactions are strictly at your option. Beware, Mr Market is there to serve you, not to guide you. Take advantage of Mr Market when it is of benefit to you, and ignore him when it is not. All the while, with an understanding and valuation of what the fundamental intrinsic value of the company in question is.
In referring to this concept, Warren Buffett said, in his annual letter to shareholders in 1987:
“…[A]n investor will succeed by coupling good business judgement with an ability to insulate his/her thoughts and behaviour from the super contagious emotions that swirl about the marketplace. In my own efforts to stay insulated, I have found it highly useful to keep Ben Graham’s Mr Market concept firmly in mind ”
General advice disclaimer: The information provided in this article (including taxation) is general in nature and does not consider your individual circumstances or needs. Before acting on this information you should consider its appropriateness, having regard to your own objectives, financial situation and needs. Where applicable, you should read the relevant product disclosure statement and seek personal advice from a qualified financial adviser.
The views expressed in this article are solely those of the author; they are not reflective or indicative of Millennium3 Financial service’s position and are not to be attributed to Millennium3. They cannot be reproduced in any form without the express written consent of the author.
Incito Wealth Pty Ltd is a Corporate Authorised Representative of Millennium3 AFSL 244252
Disclaimer: Millennium3 Financial Services Pty Ltd ABN 61 094 529 987 AFSL 244252. The information provided in this document is general information only and does not constitute personal advice. It has been prepared without taking into account any of your individual objectives, financial solutions or needs. Before acting on this information you should consider its appropriateness, having regard to your own objectives, financial situation and needs. You should read the relevant Product Disclosure Statements and seek personal advice from a qualified financial adviser. From time to time we may send you informative updates and details of the range of services we can provide. If you no longer want to receive this information please contact our office to opt out. The views expressed in this publication are solely those of the author; they are not reflective or indicative of Licensee’s position, and are not to be attributed to the Licensee. They cannot be reproduced in any form without the express written consent of the author.